Job Description: The Loyalty Program Manager is responsible for leveraging customer data to develop, implement, and maintain loyalty programs that engage and move customers (Publix & GreenWise Market) through the CRM (Customer Relationship Management) lifecycle from acquisition to long-term advocacy, ultimately driving incremental sales and deepening brand loyalty. Job Responsibilities: lead, design, launch and optimize loyalty-drive campaigns for corporate communications strategies intended to drive company sales and profits, as well as building brand equity determine the communication strategy and initiating the Communication Matrix (a document that highlights the distribution of activities across channels and identifies the timing and budget parameters) for corporate loyalty & CRM campaigns to increase customer acquisition, activation, retention, loyalty, and advocacy manage special Marketing Communications related assignments dedicate time to Marketing innovation and quality improvement manage assigned campaign budget allocations for loyalty marketing campaigns to ensure they are on time, fulfill communication strategy and are on budget provide expert loyalty & CRM counsel and best practices to internal and external resources (e.g., Brand Managers, Integrated Marketing Managers, external agencies, etc.) on communication opportunities that can be leveraged within current marketing campaigns to increase loyalty and maximize sales and profits by enhancing customer relationships Job Details: Company: Publix Super Markets Vacancy Type: Full Time Job Functions: Advertising Marketing Job Location: Lakeland, FL, US Application Deadline: N/A Apply Here yours-vacancy.net
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